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Raghu Chikkathimmappa


OBJECTIVE:
Confident & Creative Marketing professional. In quest of assignments in Marketing & Sales/ Business Development/Campaign Management / Key Account Management with a leading organization.

CAREER ABSTRACT:
A competent professional with excellent in-depth knowledge on Marketing.
Professional with  5.8  years of experience, of which 2.8 years in Marketing & Sales, And 3 years in IT Industry.
Resourceful at maintaining cordial relations with clients & vendors and providing value added customer service, ensuring customer delight.
Presently designated as “Senior Marketing Consultant” with Sun360 Marketing and Advertisement Services Pvt Ltd, Bangalore.
A proactive leader and planner with expertise in Business Development, Marketing & Sales, Client Relationship Management with skills target marketing. (STP)
A keen planner, strategist & implementer with demonstrated abilities in devising marketing activities and accelerating the business growth.
As a Passion, I have been Hosting/Anchoring Events, Launches, Campaigns, Press Conferences, Conferences, Dealer meets, Brand Loyalty Programmes for over 5 years now.


CORE COMPETANCIES:
Marketing Management.
Campaign Management
Brand Management
Digital Media Marketing
Key Account Management
Experimental Marketing
Project Management
Pipeline Analysis
Direct & Channel Management
                                                             
BUSINESS AREA:
Marketing and Sales
Business Development
Strategic Planning
People Development

                                                    TECHNICAL PROFILE:
Green Belt in Six Sigma from IBM Pvt Ltd
ORACLE 10g Certified (OCA, OCP)
Operating system (Windows 98 / 2000) & MS office.



CAREER CONTOUR                                                    



Designation:  Senior Marketing Consultant

Reporting to:  Marketing Manager
  Worked as a Senior Marketing Consultant, Was looking over 5 Business Development Executives.

  Key Deliverables:
Lead generation activities (Via Campaigns, Email, Direct, PR, Events, Digital and Social Media)
Achieve revenue target through new client acquisition and existing client mining.
Develop Go-To-Market plans, market strategies and communication plan in new growth areas.
From Campaign designing to Campaign Execution to Campaign Effectiveness.
Social Media Marketing and Optimization of search engines.
Managing corporate portfolio through a competent sales team comprising of Relationship Partners/ Client Relationship Partners and facilitating in the daily operations
Developing and maintaining the channel partners/Vendors/Ad Agencies and preparing MIS reports for future references. Spreading brand awareness amongst the customers.
Carry out interviews/ VOC at customers, end users and influencers in the Industry chain.
Prepare sales presentations using market trends, case studies and solutions
Segmentation of target customers/industries
Ensure that our clients receive the highest level of Marketing and operational customer service

Attainments:
Exceeded the Target by 20% in our previous 3 Quarters
Develop plans for market analysis in growth areas for Clients
Optimized campaigns to meet client objectives
Help Clients with New Ideas & Manage the SOCIAL MEDIA.
Make sure the team adheres to sales plan like meeting the budgeted number of clients every week/monthly, follow up with clients to meet their proposal
Credit control by collecting the outstanding payments with regular follow ups
Be the lead point of contact for any & all matters specific to clients, including discrepancies
Won the support of key stakeholders
   Clients Handled- Coca-Cola, Levis, Spice, HPCL, Kalyan, Joyalukkas, Garuda, and Meenakshi Mall.

A few Major Campaigns & Events(On Radio & at the Venue)
Coca-Cola: Launch of Mazza Small pack (22 Rs/-) through out South
          My Role : Client aquazition Process, Delivered Go-To-Market Plan, Budget Distribution
          And client servicing since coke was my client. Was also involved in execution of the        
          campaign. It was a succcessful campaign.

Fanta Promotion, Had Genelia d'souza the Brand Ambassador endorsing it
          My Role : Opening of Sales Call, Service the Brand Ambassador, Budget Distribution
          and was involved in Executing the Event.

HPCL, Club HP Promotion.  Sania Mirza Toured South India for Dealers Meet
          My Role : Client Aquazition Process, Client Servicing, Gather Dealers for the meet,    
          Booking the venue and also be a part of Execution team.
IPL Promotions at Garuda Mall, Season 1 & Season 2.
           A promotional Activity for Royal Challengers, Building the Hipe over the weekends.

The Great Garuda Shopping Festival 2009,2010, 2011.  (Foot False in that month: 1,30,000)
          My Role : This was our own Concept, was involved in Ideating, Client Aquazition  
          Process and also in Client servicing.

Sunfeast World 10K run , 2010,2011

BSA Hercules Cyclothon 2010

Bombe Habba – A new record in the Limca Book of Records

Member of Marketing team for the Mirchi Music Awards 2009, 2010 for South India.






Designation:  Key Account Manager & Radio Jockey

Reporting to:  Cluster Sales Head & Programming Manager

Primary Role
Host of Late Night Show : YOUNGALURU
Produce the whole show, From Content Selection to Content Delivery
Introduces and concludes the program to listeners
Hosts talk breaks on either side of songs

Secondary Role (SALES)
Undertaking revenue generation and business development activities for Radio station
Nurturing meaningful relationships with existing clients
Developing a new advertising client base
Dealing with some major customer accounts.
Selling various advertising tools like on air promotions, radio advertising packages and sponsorships of programs
Collecting customer feedback and market research
Keeping up to date with products and competitors





Worked on the Oracle Database Management system heading a team of 17 analysts (IT Sector)
DPP Process was followed. (Defect Prevention Process).
Monitored 10 Pools (Cluster of Porjects)

Designation :  Team Lead (Quality Analyst & Database Management)
Reporting to:  Centre Business Head (Fourth Line Manager)

Key Deliverables:
Take new actions within & across teams, to improve productivity and share best practices.
Send daily quality charts to the senior management.
Take the Lead, and be the point of contact when clients visit service locations
Preparation of tickets analysis reports (Daily)
Drive the RCA process and implementation with SA and SME’s.
Look into the Database of each project to see if any process improvement is possible.
Trigger new investigation when required and follow it through closure.
Preparations of weekly metrics with projected impact.
Conduct Weekly meeting with team members on the improvements and new initiatives.
Prepare charts and PPT for weekly senior management quality meetings
Conduct account level analysis for proactive defect prevention
Prepare metrics update for senior management.

Attainments:
Joined as a Operations Senior Lead Specialist and was Promoted to Quality Analyst in 6 Month
Prepare charts and PPT for weekly senior management quality meetings
Reduced 20% of the tickets in 2009 for 6 projects, saving nearly 1.5 million to the company.
Was Awarded BEST QUALITY ANALYST in FEB 2009.
Documented the lesson learnt contributed to the Knowledge base.
Prepared a new Monthly Deck with benefits achieved from DPP process to the account teams





Designation:   Database Management Associate
Reporting to:  Project Manager
Got promoted from a Software Engineer to a Senior Software Engineer after 15 months.

Key Deliverables:
Conversion of Database into Archive Log/ No Archive log mode.
Implementation of complete recovery.
Implementation of incomplete recovery (time based, Cancel Based, Change Based) procedures.
Using RMAN in catalog and no catalog mode.
Implementation of logical backups (Export/import)

My Concluding Lines
If My Customers grow, The company grows
If the company make profits, I mature and grow with the company


The fine print:
Good understanding of Constantly Changing Market and Emerging Markets
In Depth knowledge on Different kinds of buyers
Complete knowledge on Project Management Process Life Cycle
Excellent Selling knowledge
Importance of Supply Chain Management
Team player, willing to learn on the job and highly dependable

Declaration: I declare that the above information provided is true to the best of my knowledge
            Place: Bangalore
            Date:  
                                                                                                                   RAGHU.C